Design and Animation

Detroit, Michigan

Interactive AR Map

  • Client: Greater Parks Neighborhood
  • Agency: EWI
  • Development: Vectorform
  • Director: Marcus Mullins
  • Design: Lunar North
  • Animation: Lunar North

Lunar North was tasked with creating an AR experience for Greater Parks Neighborhoods in Orange County California that would bring the vibrant lifestyle and energy of the different communities to life. Our goal was to help craft an experience that would inform prospective members of the community about the wide range of amenities and activities available to residents, as well as a way to engage the entire family in the process. A fun and playful visual style allowed us to create an experience that invited the viewer to walk around and explore the virtual neighborhood.