Chevy wanted to highlight members of their design and engineering teams and see what makes them tick. This series externalizes the thought behind their creative choices and the external influences that help to unlock their ideas. We integrated stylized 2D and 3D graphics into live-action footage that represented the internal thoughts and process of these professionals.
DIRECTED BY
Local Boy
CREATIVE DIRECTOR
Marcus Mullins
DESIGN
Alex Chopjian, Chris Naglik, Marcus Mullins
2D ANIMATION
Alex Chopjian, Chris Naglik, Marcus Mullins, Nick Parente
3D Animation
Alex Chopjian, Chris Naglik, Marcus Mullins, Nick Parente
Development
MUSIC & SFX
CLIENT
Chevy
Post Production Partner
