Chilao SS Pedal Launch

It’s always great when passions align. In this case, our love for cycling and our love for motion graphics came together to create this piece for Yoshimura for the launch of their Chilao SS pedals. We were provided the CAD data of the pedal, as well as a few bullet points to callout specific features on the pedal, but the rest was up to us. The result was a fun spot that showcases the inner workings and external beauty of something seemingly as simple as a mountain bike pedal. Big thanks to the entire Yoshimura team for being such a fun group to work with.

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