Eagle Ottawa Interauto 2024: Inspiration

The ask from Eagle Ottawa: A beautiful, inspirational visual presentation of the 2024 Leather Trends and Key Colors in a 1 minute video used as an introduction for presentations to embrace and strengthen their relationships with their customers. We got you! The craft of leather is a story as old as humankind. Born of utility and style and adapting over time, there’s really nothing else like it. And as its artisan heritage constantly evolves, we continue to explore it to new depths. The Eagle Ottawa Interauto 2024 “LEATHER IS” Collection highlights that interconnection of craft, technology, the digital realm, and the designated role this material will come play throughout the dawning of a new era. Abstract 3D renderings, custom typography, 3D iconography, and detailed rhetorical elements keep this piece cohesive and grounded, while also giving a sense of play and exploration. This piece was one of many we created for the Eagle Ottawa Interauto 2024 collection. Check the related projects below to see the other pieces from this collection.

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Credits
  • DIRECTED BY

  • CREATIVE DIRECTOR

    Marcus Mullins

  • DESIGN

    Marcus Mullins, Alex Day

  • 2D ANIMATION

    Marcus Mullins, Alex Day

  • 3D Animation

    Marcus Mullins, Alex Day, Jim Vance

  • Development

  • MUSIC & SFX

  • CLIENT

    Eagle Ottawa

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Process

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