This project was a 3-person, 2-week, design and production sprint to help us better understand an emerging space: Automotive UI as a real-time 3D experience. Our clients, and us as designers and animators, were hitting a wall using pre-rendered graphics. Many of the best ideas were getting lost in final implementations.
DIRECTED BY
Lunar North
CREATIVE DIRECTOR
Marcus Mullins
DESIGN
Alex Chopjian, Marcus Mullins
2D ANIMATION
Alex Chopjian
3D Animation
Alex Chopjian, Marcus Mullins
Development
Jake Matauch
MUSIC & SFX
Marcus Mullins
CLIENT
Lunar North