Dollars To Digital

We created this piece for our friends at Campbell Ewald and Valero to help guide the viewer through the new Valero advertising experience. By combining traditional 2D animation, as well as supplementary 3D animation, we were able to illustrate a fun and vibrant world while educating Valero distributors on key corporate messaging. Here is a cut-down of our favorite moments!

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Credits
  • DIRECTED BY

    Lunar North

  • CREATIVE DIRECTOR

    Marcus Mullins

  • DESIGN

    Alex Chopjian, Marcus Mullins

  • 2D ANIMATION

    Alex Chopjian, Dave Holm, Marcus Mullins, Jim Vance

  • 3D Animation

    Alex Chopjian

  • Development

  • MUSIC & SFX

  • CLIENT

    Valero

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Style Frames

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Process

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