We created this piece for our friends at Campbell Ewald and Valero to help guide the viewer through the new Valero advertising experience. By combining traditional 2D animation, as well as supplementary 3D animation, we were able to illustrate a fun and vibrant world while educating Valero distributors on key corporate messaging. Here is a cut-down of our favorite moments!
DIRECTED BY
Lunar North
CREATIVE DIRECTOR
Marcus Mullins
DESIGN
Alex Chopjian, Marcus Mullins
2D ANIMATION
Alex Chopjian, Dave Holm, Marcus Mullins, Jim Vance
3D Animation
Alex Chopjian
Development
MUSIC & SFX
CLIENT
Valero