We were tasked with creating an AR experience for Great Park Neighborhoods in Orange County, California that would bring the vibrant lifestyle and energy of the different communities to life. Our goal was to help craft an experience that would inform prospective members of the community about the wide range of amenities and activities available to residents, as well as a way to engage the entire family in the process. A fun and playful visual style allowed us to create an experience that invited the viewer to walk around and explore the virtual neighborhood. Partnering with Vectorform, this app was designed to work on iPads found at the welcome center of the neighborhood.
EWI
Marcus Mullins
Alex Chopjian, Chris Naglik, Marcus Mullins
Alex Chopjian, Chris Naglik, Marcus Mullins
Vectorform
Great Park Neighborhoods