Newlab is championing a new approach to logistics that prioritizes decentralization, flexibility, and agility. Our goal was to take this new approach to logistics and create visual metaphors and abstract representations of the current issues ports are facing, and show how Newlab plans to change this.
AGENCY
DIRECTED BY
CREATIVE DIRECTOR
Marcus Mullins
DESIGN
Alex Day, Jim Vance
2D ANIMATION
Alex Day, Marcus Mullins
3D Animation
Alex Day, Jim Vance, Marcus Mullins
Development
MUSIC & SFX
Proper Sounds
CLIENT