The Kingdom of Saudi Arabia is in the midst of a generational transformation, and home to one of the fastest growing G20 economies. The kingdom is expanding beyond a historic reliance on fossil fuels, shaping itself to become a global powerhouse of industrial technology and innovation. To showcase their growing network of hubs in Brooklyn, Detroit, and Montevideo, we created this video to introduce Newlab Riyadh, which will serve as a home for leading global and local critical technology startups in the region.
AGENCY
DIRECTED BY
Lunar North
CREATIVE DIRECTOR
Marcus Mullins
DESIGN
2D ANIMATION
Jim Vance, Alex Day
3D Animation
Marcus Mullins, Alex Day, Carlos Hidalgo
Development
MUSIC & SFX
Lunar North
CLIENT
Newlab
Post Production Partner
